Walkies

by • Uploaded: Aug. 16 '08 - Gallerized: Aug. '08

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Description: A local dog walking service. Client wanted a friendly and approachable logo in an illustrative style. I have incorporated a "w" into the mark to increase brand recognition coupled with custom designed typography.
As seen on: Down With Design
Status: Client work
Viewed: 6539
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Lets Discuss

Matheus Aug. 16 '08

why you deleted the other istead of editing it?*anyway, it's like type and the mark is great

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firebrand Aug. 17 '08

The type goes with the icon really well. The dog's chops look a bit weird tho.

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itsgareth Aug. 17 '08

Hmmm. How do you mean roy? I will admit I'm not 100%25 happy with it.

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firebrand Aug. 17 '08

I don't know if it's too bulbous on the right or whether the jowls sag too much. The prominent legs could be extended slightly to improve the perpective IMO. Other than that I love the style of this, Gareth :)

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itsgareth Aug. 17 '08

Cheers mate very valid points. I may look into after the United game %3B)

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babo Aug. 17 '08

I think the mouth problem could be solved by making the w look more like the one in the type.

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itsgareth Aug. 17 '08

I'll give that a try babo, I just dont want it to look like he's got a butface, you know?%0D*%0D*I've extended the legs Roy, excellent call. Still gotta sort the mouth though, hmmm

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Kwaku Aug. 18 '08

congratulations , good job on that *typeface and mark are awesome

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koodoz Aug. 18 '08

@babo: I don't really have a solution, but I'm not sure your suggestion would work. If he did, the dog may well turn into a beaver or bugs bunny type character.

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koodoz Aug. 18 '08

@babo: I don't really have a solution, but I'm not sure your suggestion would work. If he did, the dog may well turn into a beaver or bugs bunny type character.**By the way, excellent concept gareth!

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itsgareth Aug. 18 '08

Many thanks, but in my eyes it's still not finished!

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pixelcraft Aug. 18 '08

really nice logo. if you are looking for something else to do with it, why not make it side-on , only have 1 ear, and 1 'mouth part'

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itsgareth Aug. 18 '08

Hey pixelcraft, thanks for the suggestion. The main reason I want it face on i to incorporate the 'w' in there. I'm working on it as we speak so should have an update later on today.

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itsgareth Aug. 18 '08

updated, thoughts anyone??

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logomotive Aug. 18 '08

maybe give the front part (the chest) a slight arch or curve.

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nido Aug. 18 '08

the fact that both back legs (i mean legs furthest from us) on this are on the inside throws the whole perspective off.. if the hind back leg is on the inside then the front back leg should be on the outside.. at the moment this mutt is flexing in an awkward way!.. you need to bring the front front leg in till it aligns with the middle of the face %26 switch the front back leg to the outside.. so its like a revers L..

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itsgareth Aug. 18 '08

nido..you ave unlocked the mystery of this logo that has been making me feel completely happy with this logo. Thank you. Luckily I have a few days before I show this to the client so I can hopefully sort it out in time. Mikee, I'll give that a try too, I think it will make the dog look more %22proud%22. Just goes to show that a very strong knowledge of anatomy and the figure is one of the foundations of design, something which I need to brush up on me thinks.

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itsgareth Aug. 18 '08

grrr...that %22making%22 should be %22stopping%22. It's late.

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tdf Aug. 18 '08

The W for the jaw feels unresolved. It looks more like a cat. Also, the far hind leg is too long. I like the type, though!

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itsgareth Aug. 19 '08

Cheers tdf, this is the final version I'm going to preset. Many thanks to all.

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OcularInk Aug. 19 '08

This has come along nicely. Great job, Gareth. :-D

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el_chavo Aug. 19 '08

Great Logo! Complex by itself Simplicity!!! Nice Work. Keep it up!

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webcore Aug. 23 '08

Type melds well.**I seen a pair of breasts in the head which can only be a plus.**Great job.

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Rotwart Aug. 26 '08

Are you being serious? Its face looks like a pair of tits and its hind legs look like a cock but i think this is a wind up.

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Hayes Image Sep. 11 '08

I think it's an incredibly apt image :)

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itsgareth Sep. 11 '08

thanks josh, I had a sneek peak at your site earlier, looking good man

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MomentumMagazine Oct. 23 '09

My brother's girlfriend says %22walkies%22 a lot with a really stupid look on her face, so I find this hilarious. Nice work.

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