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Description:
Ren Besked is danish and means Clear Message — a nutrition label to guide consumers about healthy food.
With the introduction of the Ren Besked labels, the consumers get a tool quickly to assess whether a food has a good
mix in terms of, for example, fat, sugar, whole grains and salt. It must be a voluntary label for growers to use, but to
get the label, you must meet a certain criteria.
I was totally inspired by the stb. keyhole label, which will be a collaboration between Denmark, Norway and Sweden.
The project is self-initiated.
As seen on:
mabu.dk
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nice type, mabu, nice!
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