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In 2007 my collaboration with the Danish Basketball Federation was extended. I was hired to rebrand the national streetball tournament, and develop an identity which correlates to the cool image of asphalt hoops, which is called streetbasket in Denmark.
As its cold and snowy in the winter in Denmark, streetball is only played during the summer, which is why I incorporated the sun symbol with the basketball inside. I choose a grunge feel to the overall design, to complement the raw urban image of streetball and hip hop culture.
The design has been reused for the 2008 tournament.
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