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Description:
BACKGROUND: ElectroEisagogiki (translation: Electrical Imports) is a company in the city of Rethymno that supplies the local market with all the appropriate electrical devices, accessories, light coverage, cables etc.
CHALLENGE: A strong logo was needed to join the long and old �railroad� style name. This logo should depict the area of expertise of the company. It should work fast in thought, be memorisable and functional among various applications.
SOLUTION: A bold black circle was used with a classic light bulb ON with red light. Red was the color being used so far in older forms of communication, so it was something positive to keep in order to have some sort of relevance with the past. The name had to be broken in two words and give more emphasis on the word �Electro� rather than on the imports.
RESULT: Employee apparels were produced, a sign for the store and basically a major renovation will take place very soon on the store in order to apply the new identity on all communication elements.
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Your concept is cool, but the end result looks like I'm looking down a Muppets' throat. I keep seeing an Adams' apple :-/
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